Giorgetti is positioned in the luxury segment.
It is an iconic lifestyle brand, offering exclusive and timeless collections
that are able to create unique objects and unconventionally sophisticated atmospheres.
Its brand values are tradition, timeless design, 100% made in Italy quality.

Therefore, unlike mainstream brands, more conventional and followed by a larger slice of the population,
its positioning requires persistence and patience to educate prospective customers.
It therefore requires a long-term investment to ensure a healthy and successful growth
as well as to safeguard the correct positioning of the brand along the way.